Real estate
Paid ads for real estate brokers, developers and property managers
Buying property is a big decision that takes time, and trust settles it more than price. So a successful property ad isn't measured by how many people saw it, but by how many asked for a viewing or about a specific unit.
We run ads for brokerages, developers and property managers on Snapchat, TikTok and Meta — from everyday unit campaigns to interest-registration campaigns ahead of a project launch.
Who we serve in this sector
- Brokerages and property marketers
- Property developers
- Property management and leasing
«A property ad is measured in viewing requests, not views.»
The gap we see
Units shown in phone snaps with no answers to buyers' questions, full reliance on listing portals, paid ads that never lead to a conversation — and projects that launch without a list of interested buyers.
What we build into the ads
We advertise each unit or project the way buyers actually evaluate it — location, size, features — target people looking in that district and city, build developers a list of interested buyers before launch, and end every ad in a clear way to get in touch.
What we run for you
- 01
Unit campaigns
An ad for each unit or group of units: a short walkthrough, a spec card, targeting by district and city, and a WhatsApp button with a message naming that exact unit.
- 02
Project launch campaigns
For developers: pre-launch interest-registration campaigns that gather serious buyers with qualifying questions (budget, unit type, timing), then reach them again at every milestone.
- 03
Retargeting
For people who watched a walkthrough or visited the project page without getting in touch: a second message answering their next question — location, payment or handover.
Each platform's job in this sector
Snapchat
Discovering units and projects in a quick shot, with geographic targeting inside the city.
TikTok
Short unit walkthroughs and project milestones in short-video format.
Meta (Instagram & Facebook)
A visual showcase of your units, plus lead forms with qualifying questions.
Ad creative that works here
- Short walkthrough videos inside units
- Clear spec cards: size, rooms, location
- District highlights and nearby services
- Construction milestones for developers
What we measure
- Viewing requests and enquiries about a specific unit
- The qualified share: budget, area and unit type match
- Each enquiry's source: platform and ad
- Cost per qualified enquiry — not cost per click
Property ads need a licence
A real estate advertising licence is issued on the Real Estate General Authority (REGA) platform for use on other advertising channels; one requirement is a brokerage contract that includes a marketing scope. We confirm it's in place before any property ad goes live.
REGA ad licence service (Arabic)Real estate ads FAQ
Yes. We build developers pre-launch interest-registration campaigns that gather buyers with qualifying questions, then reach them again with ads at every project milestone. And we confirm the real estate ad licence before anything is published.
There isn't one: Snapchat and TikTok for discovering projects and units with in-city targeting, and Instagram and Facebook (Meta) for showing them, building trust and collecting interest registrations. We set the split in the proposal, then adjust it weekly based on qualified enquiries.
We get each enquiry to your team by the fastest route — WhatsApp, a call or a form — and the follow-up and selling are yours. We ask you to rate lead quality so we can tune targeting and messaging toward what actually turns into viewings.
Yes. Advertising a property requires a real estate advertising licence issued on REGA's platform; one requirement is a brokerage contract that includes a marketing scope. Current details and fees are on REGA's website.
Real estate ad licence service — REGA (Arabic)
Our other sectors
Let's begin
Ads that bring clients, not just views
Tell us about your real estate, interior design or construction business and what you want your ads to achieve — and we'll come back with a proposal built on your actual scope.