Paid advertising
Paid advertising management on Snapchat, TikTok, Meta and Google
In real estate and the home, a successful ad isn't measured by how many people saw it, but by how many got in touch: a message, a call, a viewing request or a showroom visit.
We set up, run and optimise your campaigns on the platforms where your customers search and discover — and review every campaign weekly with a clear decision, so no riyal is spent on an ad that isn't working.
What's included
- 01
Campaign strategy and setup
We define the goal, audience, channels and budget split, and set up the accounts and tracking for every enquiry's source.
- 02
Audience targeting
By city, district, interests and search intent — not one ad for everyone.
- 03
Platform-native ad creative
Ads designed for each platform and its audience, not one version posted everywhere.
- 04
Continuous ad testing
We test several messages, designs and audiences, so we know from evidence what works before raising the budget.
- 05
Clear reporting: spend and results
What was spent, how many enquiries came in, the cost of each, and what we decided for every campaign.
Each platform has its job
Google
For people searching for your service right now: a unit type and district, a contractor, or a kitchen and insulation company in their city. Clear intent, and a message that has to answer fast.
Snapchat
Short visual ads for discovery and offers — well suited to projects, units and showrooms that can be understood in a single shot.
TikTok
Short video that shows transformation and detail: before-and-after, unit walkthroughs and build stages. Advertiser interest in it is clearly rising in Saudi Arabia, according to Google Trends.
Meta (Instagram & Facebook)
Instagram is your visual portfolio, and advertising there puts that portfolio in front of people who don't know you yet.
The weekly review
- 1Every campaign starts with a testing phase: several audiences and several ads on measured budgets.
- 2Every week we review each campaign with one decision: keep it, fix it, scale it or stop it.
- 3We raise budgets only on what has proven it brings qualified enquiries.
- 4What we learn from enquiries feeds back into the next messages and designs.
To be clear
- Ad spend is paid by you directly to the platform, separate from our fee.
- We don't judge success on views and clicks alone — the measure is a qualified enquiry.
- We don't guarantee a number in a market we don't control; we guarantee the work, the method and transparent reporting.
Property ads need a licence
Advertising a property in Saudi Arabia requires a real estate advertising licence issued on the Real Estate General Authority (REGA) platform; one requirement is a brokerage contract that includes a marketing scope.
REGA ad licence service (Arabic)Paid advertising FAQ
No. Ad spend is paid by you directly to the platform (Snapchat, TikTok, Meta, Google) and is separate from our fee unless agreed otherwise in writing. Our fee covers management and execution.
There's no single best platform: it depends on who buys from you, what you sell and where they look. Someone searching for a contractor or a kitchen in their city usually arrives through Google, while someone discovering a project or a design usually arrives through visual content on TikTok, Snapchat and Instagram. We set the budget split in the proposal, then adjust it based on results.
Yes. Advertising a property requires a real estate advertising licence issued on the Real Estate General Authority (REGA) platform for use on other advertising channels; one requirement is a brokerage contract that includes a marketing scope. Current details and fees are on REGA's website.
Real estate ad licence service — REGA (Arabic)Yes, we need management access to your ad accounts. Because the budget is paid by you directly to the platform, the accounts stay in your name.
We don't promise a date, because results depend on budget, market and the offer itself. Campaigns start with a testing phase across ads and audiences; then we scale what proves itself and stop what doesn't.
You might also need
Let's begin
Let your work be seen — and bring in clients
Tell us about your business and what you want to achieve, and we'll come back with a proposal built on your actual scope.